Developed and adapted by the authors of this book, thematic analysis (TA) is one of the most popular qualitative data analytic techniques in psychology and the social and health sciences. Building on the success of Braun & Clarkes 2006 paper first outlining their approach – which has over 100,000 citations on Google Scholar – this book is the definitive guide to TA, covering:

– Contextualisation of TA
– Developing themes
– Writing TA reports
– Reflexive TA

It addresses the common questions surrounding TA as well as developments in the field, offering a highly accessible and practical discussion ofdoingTA situated within a clear understanding of the wider terrain of qualitative research.

Virginia Braunis a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand.

Victoria Clarkeis an Associate Professor in Qualitative and Critical Psychology in the Department of Social Sciences at the University of the West of England (UWE), Bristol.